How to Attract New Clients with Online Marketing
By Tom Warthen – President, ProSite Web Design LLC - www.prositewebdesign.com
Want to get more customers, without spending big money? Who doesn’t, right? A small percentage of new customers every month can make the difference between profit and loss for most small business owners. However, attracting new clients is not always easy. Here are some online marketing tips and tools that can help you generate more traffic to your business.
#1 - Get listed in local search engine results
Google Places and Bing Business Portal offer free tools to help you get listed when people do searches for nearby businesses. Particularly, if you have a product or service that is only sold in a single city, then local search engine results can bring you a lot of new customers. Don't forget to encourage happy customers to leave reviews on your business profile, as well. These online recommendations carry a lot of weight both with the search engines and the buyers themselves.
Read more details on How to Claim Your Local Business Listing In Search Engines.
#2 - Optimize your website for search engines
Getting to the top of the search engine results can be challenging, but it's also highly rewarding when website traffic comes to you and you don't have to pay for every click. Work with your web designer and use Google’s free keyword tool to ensure that your site’s code and content are targeting the most profitable keywords for your business.
#3 - Continue to update and maintain your website
Does your website look professional, modern, and reflect the image of your company? If you have new products, services or completed projects, are they displayed online? Are you answering the questions people are asking? Is your contact information easily visible? Make the commitment now to make that first impression the right one when a potential client visits your website.
#4 - Share your content via social media
Post your content, including articles, FAQs, news, and photos to your social media channels to make it easy for your fans and followers to share with their networks. The more valuable, engaging, and relevant your content is to your audience, the more likely it is to spread and drive visitors to your website looking for more.
#5 - Use email marketing to stay in touch
Email marketing is affordable for any small business budget and a great way to provide customers with valuable information while reminding them of your related services. Email newsletters are also easy to forward to other people. So your loyal customers can give their friends – new prospects for you – a risk-free peek at your business.
Attracting new clients can be a tough process in any business climate, but the small business owner who can use online marketing to help bring in new leads, customers, and sales will have a distinct advantage over one who may be relying on dated or costly methods like the phone book, TV advertising and print media.
Tom Warthen is the President of ProSite Web Design LLC and has been helping businesses looking for a high return on their online marketing investment since the early days of the Internet in the 1990s. To learn more about how to optimize your website, and to contact Tom for a free assessment, visit http://www.prositewebdesign.com.
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