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How to Choose an Effective Domain Name for Your Business Website
By Tom Warthen – President, ProSite Web Design LLC - www.prositewebdesign.com
Deciding on a domain name for your business website is one of the most important parts of your online marketing strategy. The right name allows your potential customers to easily find you, greatly increasing your profitability.
An effective domain name can drive web traffic and sales to you, and ideally will reflect your core products or services.
When deciding on a domain name for your business, keep these thoughts in mind:
#1 - Keep It Simple And Relevant
Web users want things fast, especially when they are researching products and services. A concise, memorable domain name that is easy to spell and type can make the difference between you and your competition.
#2 - Include Your Keywords
It is essential that you consider search engine optimization (SEO) when brainstorming a domain name for your business. Include the main keywords in your domain name. By doing so, you will greatly increase your visibility to search engines. For example, taxaudithelp.com is more targeted, and easier to remember, than smythlonsteingroup.com. To cover your bases, your web designer can direct both the keyword domain and the company name domain to your website.
#3 - Find A Dot Com
The most recognizable domains end in ".com" and since your potential customers will probably assume your website does too, try to find an available ".com" domain name for your business. You can be creative and try different sequences or combinations of your keywords. Accountant.com may be taken, but perhaps newyorkaccountant.com, accountantnewyork.com, myaccountant.com, or cpaaccountant.com might be available.
Choose your domain name wisely to make it the most valuable it can be for your business. Even a few extra customers per month can be the difference between financial struggles and profitability for many small businesses.
Tom Warthen is the President of ProSite Web Design LLC and has been helping businesses looking for a high return on their online marketing investment for over twelve years. To learn more about how to optimize your website, and to contact Tom for a free assessment, visit http://www.prositewebdesign.com.
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